Brand awareness is an important part of any online marketing strategy. When consumers search for things using brand names in the keyword, the search results will greatly favor the site of the brand over competitor sites. What drives these branded searches? Brand awareness generated from consistent marketing to an engaged local audience. Establishing a strong and powerful brand helps influence a consumers buying decision when researching different companies to do business with.
Brand = REPUTATION X VISIBILITY X CONSISTENCY
When consumers today are thinking about a purchase, they head to the internet. In fact, 97% of consumers today say that they use the internet to research products and services before they make a purchase. By placing your business in front of consumers at this crucial time, you can influence the purchase decisions and win new business.
Point of Sale
As consumers head toward the end of the buying process and get closer to a decision, are you there to remind them why you are the choice they should make? By placing your marketing message in front of potential customers, even inviting them back to your site for another visit, you continue to make the case for your products and services down to the point of purchase. Curial for success is having findable accurate and up to date information about your business and what you offer.
A recent study by market research company, Dimensional Research, finds that 90% of consumers say that positive online reviews influence their purchasing decisions.
The 3rd biggest negative ranking factor is mismatched Name, Address & Phone Numbers. Inaccuracies like these will kill your local SEO (Search Engine Optimization).
Google takes your online business listing accuracy and your online reviews into consideration when ranking your business in their online search engine versus your competition. They emphasize on their help pages the importance of making sure your business information is complete and accurate and that establishing a strong, accurate and positive
You’ve won the purchase decision battle, but now the cycle starts again! Keeping previous customers engaged and retained is an important part of the purchasing process and ties back to brand awareness. By keeping your business on top of the consumers mind, you can increase the chances that they’ll return to you when they are ready to make their next purchase.