Today’s consumers have found the power of self-education. Before the internet and social networks, companies controlled the buying process, and buyers had rather limited means of obtaining purchasing and product information: direct mail, advertisements, sales people. Digital marketing has changed the relationship between prospect and company and has placed today’s buyer into the driver’s seat. Today’s buyer is adept at multi-tasking across channels — engaging with email in one moment, a website the next, and then flitting over to social media.
Companies not embracing this digital marketing reality may be left behind by competitors. In fact, 85 percent of consumers make there purchase decisions before ever entering a place of business, according to BIA/Kelsy 2014 study. This is both a blessing and a curse for companies: a blessing because consumers are self-qualifying, and a curse because up-to-date information must be readily available at the stroke of a hashtag.
The name of the game today is immediacy, and that immediacy comes through digital marketing. Potential buyers want information now, and in a variety of formats. Email alone is not enough. A Facebook presence alone is not enough. The key to staying viable with consumers is to simultaneously offer consistent information across all marketing channels.
What brands need
Building a connected brand isn’t easy. If it were, more brands would be doing it. It takes a strong brand strategy and an equally strong plan to bring it to life. It takes access to data and insights that are essential to informed decision-making. It takes the right mix of disciplines to meet business needs while creating the optimum customer experience. And, it requires a holistic approach, using bought, earned, owned and shared media to create a fully integrated engagement plan. But, where do you start?
Start with a plan
Some relationships begin with clients asking us for a campaign or technology solution. That’s a great place to start the conversation. But we won’t brainstorm a creative idea or push a single pixel until we’ve set ourselves up for success with a solid brand strategy and a fully developed engagement plan. That way, we know we’re all working toward the right business objectives and success metrics – established in consultation with your key stakeholders – before the first idea hits the whiteboard.
Strategy never stops
Meeting business objectives month after month takes follow-through. That’s why we don’t see strategy as a finite deliverable that ends the moment our creative teams starts creating. On the contrary, we’re just getting started. We’ll be there for you to provide brand strategy, engagement planning and customer experience design day in and day out to make sure you stay ahead of the digital curve.
It’s not about the channel
If it’s digital, we do it. And, we can help you plan for it. We’re channel agnostic – our only commitment is to help you build a connected brand while achieving your marketing objectives and driving ROI. To do that, we’ll create a recommendation based not only on deep knowledge of each channel, but on your overall brand strategy and existing traditional media execution. Together, we can plan, implement and measure campaigns across channels to maximize ROI.
Strategy and Planning
Strategic planning will help you connect with customers, from evaluating brand strengths and weaknesses to understanding how and why audiences engage to establishing goals and tactics for each campaign.
Evaluating, analyzing and synthesizing the personality and meaning of the brand to develop holistic strategic thinking.
Identifying the right mix of touchpoints and communication channels to accomplish the business and brand goals efficiently and effectively.
We surface results based on your prospect activities. We track your leads in phone calls and emails helping you identify effective digital marketing strategies